Is it a good idea to use emojis in your marketing campaign?
As with most things design and creative, there is no right or wrong answer here. But there is an appropriate answer specifically for you. If you core demographic is young you are almost certainly going to gain the attention of the millennial customer by replacing certain words with emoticons. If your core demographic is just Kanye West you may have to write in all-emoji according to a recent interview in which he alluded to an emoji-centric future.
If your demographic is older – perhaps it is not as clear if you should attempt to use emojis in your advertising. However, I think it is unfair to assume that it is a bad idea to use emojis regardless of your audience. In some ways I guess I am agreeing with Kanye. Not to the extent that everyone learns emoji in kindergarten and we all speak emoji as our primary language. But, emojis have truly become a part of our culture and the way that people communicate.
In my opinion, creative advertising that demands attention is effective. Even if the meaning of your ad isn't immediately understood, ¯\_(ツ)_/¯, the creative content of the ad can still capture the click or the read of your customer or subscriber.
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